AI Insights · Timothy · December 2020
Q4 2020 Performance of Top Match 3 Games on iOS in Europe
An analysis of the top 5 Match 3 games on the iOS platform in Europe during the fourth quarter of 2020, highlighting user trends and revenue. Detailed insights are available from Sensor Tower.
In the fourth quarter of 2020, Match 3 games continued to engage users on the iOS platform across Europe. Sensor Tower data provides an overview of the trends for the top five games in this category.
Homescapes saw a significant increase in downloads, climbing from 104K in the last week of September to a peak of 274K in the final week of December. Revenue showed an upward trend as well, starting at $1.4M and reaching a high of $1.9M in mid-December. Weekly active users also grew, from 2.3M to over 2.5M during the same period.
King's Candy Crush Saga, a long-standing favorite, experienced a rise in downloads from 84K to 114K by the end of December. Revenue for the game remained strong, with slight fluctuations, starting at $1.4M and reaching $1.7M in the weeks leading up to Christmas. The weekly active users remained relatively stable, with a slight increase from 1.8M to 1.8M by the year's end.
Another Playrix title, Gardenscapes, had a steady performance with downloads ranging from 84K to 159K over the quarter. Revenue saw a high of $1.8M in the third week of December before a dip to $1.3M in the final week. The game's weekly active users experienced a modest increase from 1.1M to 1.2M.
Fishdom maintained consistent download numbers, starting at 71K and peaking at 121K in the last week of November. The game's revenue saw a slight decrease from $876K to $788K by the end of Q4. Weekly active users showed a slight decline, starting at 641K and ending at 621K.
Lastly, Zynga's Empires & Puzzles: Match 3 RPG had lower download figures, beginning the quarter at 10K and reaching 12K in the last two weeks of December. Revenue exhibited volatility with a notable spike to $1.1M in the third week of November, then settling at $502K by the year's end. The game's weekly active users hovered around 230K throughout the quarter.
For more detailed insights and in-depth analysis, readers can explore the data available on Sensor Tower. The Match 3 games category on iOS in Europe demonstrates the continued popularity and profitability of these engaging puzzle titles.